Top Tech Jobs & Startup Jobs in NYC, NY

Build, configure, test, deploy, and optimize lifecycle marketing automation workflows. Configure audiences, personalization, segmentation, and engagement logic; perform quality assurance; monitor performance; troubleshoot issues; maintain documentation; and collaborate with marketing, automation, and cross-functional teams to deliver reliable, personalized student engagement.

Own Risepoint’s off-site AEO and AI citation strategy for university partners. Manage outreach, link development, content placement, and vendor relationships; identify publications and aggregators cited by AI engines; build digital PR relationships; monitor AI visibility; and translate citation performance into investment priorities and executive reporting. Collaborate with SEO, content, brand, and integrated marketing teams to expand AI-driven enrollment visibility.

Leads analytics for SEO, AI search, website experience, CRO, and the organic enrollment funnel. Diagnoses performance across traffic, visibility, conversions, leads, applications, and enrollments; designs measurement approaches; reconciles web, search, CRM, and platform data; defines KPI and reporting requirements; and translates findings into executive recommendations. Partners with analytics and engineering teams to build scalable Databricks-based reporting and improve measurement of organic and AEO initiatives.

Lead end-to-end analytical initiatives on partner enrollment funnels, ensure data quality, build reporting pipelines with BI/engineering, use AI-assisted tools to accelerate analysis, translate insights into strategic recommendations for leadership, and coach growing analytics team members.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

Lead end-to-end market research projects, analyze labor market, enrollment, demographic, employer demand, and competitive data; build dashboards and visualizations; synthesize quantitative and qualitative findings into actionable recommendations to inform product and business strategy.