Write and manage brand-aligned copy across email, product pages, social, video scripts, landing pages, PR, UX/UI, and retail merchandising. Collaborate with creative and cross-functional teams, conduct research and competitor analysis, and oversee projects end-to-end to maintain a consistent, confident brand voice that drives marketing initiatives and awareness.

Manage full-funnel influencer marketing campaigns, retain and source influencers, scale affiliate programs, lead events, and ensure alignment with marketing initiatives.