Own TUSHY’s social commerce strategy across TikTok Shop and Meta, driving revenue through merchandising, promotions, creators, affiliates, livestreams, and community. Build and manage creator networks, optimize storefronts and catalogs, coordinate agencies, develop creator programs, coach livestream talent, and measure GMV, conversion, and community performance. Partner with Growth, Brand, Creative, and CX to deliver on-brand campaigns and identify platform and cultural trends.