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Manage day-to-day paid social campaigns across major platforms, translating media strategies into targeted, optimized campaigns. Monitor KPIs, budgets, bidding, audience performance, creative testing, and conversion data. Collaborate with creative, analytics, paid search, and client services teams; provide data-driven recommendations, maintain workflows and documentation, and support client account growth. The role also includes direct client ownership and potential training responsibilities.

Manage programmatic ad campaigns, analyze data trends, collaborate on strategies, report to clients, and manage budgets to optimize marketing results.

Serve as primary strategic lead for assigned clients, develop integrated omnichannel media strategies, translate performance data into optimization insights, oversee campaign performance and budgets, collaborate with planners and buyers, and identify growth opportunities with strategic proposals.

The Programmatic Sales Executive will drive new business revenue through programmatic-led integrated campaigns, leveraging existing networks and expertise for mid-market brands.