Leads strategic client relationships for key accounts at a digital marketing agency. Develops omnichannel media strategies, presents performance reviews, manages budgets and KPIs, oversees cross-functional teams, handles scope and client expectations, identifies account expansion opportunities, and mentors Account Executives. The role requires strong digital marketing expertise, executive communication, analytical skills, financial acumen, and experience managing complex agency accounts.

Manage day-to-day paid social campaigns across major platforms, translating media strategies into targeted, optimized campaigns. Monitor KPIs, budgets, bidding, audience performance, creative testing, and conversion data. Collaborate with creative, analytics, paid search, and client services teams; provide data-driven recommendations, maintain workflows and documentation, and support client account growth. The role also includes direct client ownership and potential training responsibilities.

Serve as primary strategic lead for assigned clients, develop integrated omnichannel media strategies, translate performance data into optimization insights, oversee campaign performance and budgets, collaborate with planners and buyers, and identify growth opportunities with strategic proposals.