Lead SEO strategy and content plans across a client portfolio, combining technical SEO, content strategy, and cross-functional collaboration (PR, paid, creative). Build roadmaps, reports, and QBRs, identify upsell opportunities, mentor juniors, and stay current on algorithm and AI/LLM developments to drive measurable organic growth.

Client-facing social search strategist who treats Reddit, TikTok, Instagram and Pinterest as search/discovery engines. Owns Reddit and platform-native SEO strategy, keyword-led content planning, performance tracking tied to search visibility, client communication, team mentorship, budget allocation, and translating platform shifts into commercial opportunities and content briefs.

Lead social-search strategy across TikTok, Reddit, Instagram, Pinterest and YouTube. Build keyword- and trend-informed content plans, manage content calendars, track and optimise performance, liaise with SEO teams, own client relationships, mentor juniors, and manage budgets for content and creator spend.