Own affiliate creator strategy and program execution for beauty and personal care brands. Manage creator pipelines, outreach, onboarding, sampling, communications, and campaign timelines. Analyze content and campaign performance, create actionable client reports, and present recommendations in client strategy meetings. Serve as a primary client contact while collaborating with account, creator management, strategy, and shop operations teams across multiple brands.

Lead and coach a team of Brand Creator Associates while owning complex affiliate client accounts. Build onboarding and outreach strategies for TikTok Shop affiliate programs, pilot tooling/process improvements, coordinate cross-functionally on briefs and creator handoffs, and present strategy and performance to clients.