Build and manage AI-powered social media and creator programs for US consumer brands across Instagram, TikTok, and YouTube. Create, publish, and optimize high-volume content; manage communities; source and activate creators; develop UGC pipelines for paid media; identify trends; and build automated workflows using AI, APIs, and tools such as Dify and N8N. Track performance and collaborate with Brand, Creative, and Growth teams to increase engagement, reach, and conversions.

Manage active consumer product development lifecycles from formulation and packaging approval through production and commercialization. Coordinate contract manufacturers, formulators, suppliers, and cross-functional teams while maintaining timelines, budgets, margins, regulatory compliance, quality standards, and launch readiness for ecommerce and retail channels.