Own end-to-end enterprise implementations for multi-state home health and hospice organizations. Design phased rollouts, manage timelines and dependencies, lead clinician and staff training, coordinate executive stakeholders, monitor adoption, identify risks, and drive post-launch reinforcement. The role also develops change-management interventions, advocates for customer needs with Product and Engineering, and supports renewal and expansion outcomes. Travel to customer sites is required up to 20% of the time.

Hands-on senior marketer owning demand generation and brand awareness for US enterprise home health and hospice agencies. Build and execute multi-channel campaigns, translate ROI and clinical data into high-conversion content and collateral, support sales enablement and event promotion, and track/optimize campaign performance to drive qualified leads and pipeline.