Lead end-to-end planning and execution of seasonal, integrated marketing campaigns across print, digital, social, and retail channels. Manage project timelines, stakeholder approvals, resource allocation, and cross-functional collaboration with Marketing, Creative, Production, PR, Legal, and agencies. Drive process improvements, governance, and tools for scalable creative asset distribution while mentoring one direct report.

Create compelling copy across campaigns, digital, email, social, retail, paid media, and product storytelling. Partner with design, marketing, and merchandising to translate brand strategy into customer-facing content. Contribute to creative concepting, write headlines/scripts/editorial, maintain brand voice, present work, incorporate feedback, manage multiple projects, and leverage emerging tools (including AI) to enhance ideation and creative development.

The Senior Product Line Manager for Women's Footwear drives product strategy, analyzes sales performance, and manages collections to enhance revenue and category performance.