Lead North American demand generation strategy and integrated campaigns across digital, paid media, email, content syndication, partners, and events. Own lead lifecycle management, marketing technology, budgets, attribution, and performance reporting. Partner with Sales, SDRs, RevOps, and marketing teams to grow qualified pipeline, revenue, conversion rates, and sales velocity. Manage or mentor team members while building scalable programs and fostering experimentation and continuous optimization.

Generate qualified pipeline through outbound prospecting and inbound lead coverage. Book discovery meetings, qualify prospects, and hand off opportunities to AEs. Maintain accurate Salesforce records, follow cadences, meet activity targets, and partner with sales on account planning and messaging improvements.