Leads and executes design, art direction, branding, and campaign concepts across digital, social, web, experiential, and other platforms. Collaborates with copy, strategy, production, and executive stakeholders; mentors creative teams; guides integrated campaigns from concept through execution; develops persuasive pitch decks; manages feedback and expectations; adapts brand identities across B2B and B2C audiences; and promotes AI adoption within creative workflows.

Lead client relationships and strategy for digitally focused projects, providing clarity, organization, and leadership across teams. Own deliverables, write scopes and presentations, manage stakeholder communications, and travel semi-regularly to client sites. Drive agency growth by building trust with clients and internal teams, delegating and escalating as needed to ensure successful delivery.

Lead design system work for a large account, creating and maintaining Figma libraries across native and web, producing component and pattern documentation, designing iOS/Android apps and websites, building prototypes, collaborating with engineering for handoffs and visual QA, and helping product teams adopt design systems while presenting and communicating design decisions.