Leads sales and marketing strategy for a senior living community, driving occupancy, revenue, and long-term growth. Builds referral networks, manages prospects through commitment using CRM tools, develops partnerships, conducts competitive analysis, and oversees move-in coordination and compliance. Manages sales budgets, reports performance, and coaches teams on sales accountability while meeting occupancy and revenue targets.

Leads community HR operations, including recruitment, onboarding, employee relations, performance management, payroll, benefits, compliance, personnel records, workers’ compensation, training, engagement, retention, budgeting, and labor management. Partners with executive and department leadership to ensure regulatory compliance, strengthen workforce performance, and deliver a positive team member experience.