Supports advertising campaign execution from planning through airing by assisting with traffic management, campaign setup, spot delivery, dispatch workflows, confirmations, documentation, and reporting. Monitors shared inboxes, responds to vendor and station requests, maintains accurate records, collaborates with planning, production, media operations, and account teams, and participates in process-improvement initiatives while developing foundational media operations expertise.

Execute, monitor, optimize, and troubleshoot programmatic campaigns across DSPs and digital channels. Manage targeting, bidding, budgets, pacing, forecasting, testing, tracking, and quality assurance. Analyze campaign performance using Excel, Tableau, SQL, Python, or similar tools, then translate results into actionable recommendations. Collaborate with planning, analytics, ad operations, platform, and client teams while staying current on programmatic technology, privacy regulations, and industry trends.