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Supports media planning and campaign execution by gathering marketplace and audience data, monitoring placements, validating Nielsen metrics, preparing reports, coordinating campaign logistics, researching discrepancies, and identifying optimization opportunities. The role collaborates across planning, activation, analytics, and account teams while developing expertise in media channels, planning tools, and strategic analysis.

Supports media operations by collecting and maintaining prelog and postlog data, auditing station reports, entering information into FileMaker and MediaPro, managing trackers, and performing quality checks. The role assists with reconciliation, discrepancy resolution, scheduling validation, reporting readiness, and cross-functional coordination. It requires strong attention to detail, foundational Excel skills, data accuracy, organization, communication, and a willingness to learn media operations processes in a deadline-driven hybrid environment.

The Assistant Controller oversees accounting operations, financial reporting, media billing, vendor payments, reconciliations, internal controls, budgeting, forecasting, cash flow, audits, and process improvements. The role partners with Finance, Media, Operations, and agency leadership to ensure accurate financial management of media transactions and client funds, while mentoring accounting staff and supporting scalable agency growth.

Develop and steward strategic media plans connecting client goals, audience insights, channel tactics, and performance outcomes. Interpret Nielsen data, research, competitive intelligence, and campaign metrics to generate actionable recommendations. Oversee campaign setup, monitor performance, optimize plans, verify deliverables, complete authorization forms, and collaborate with buying, broadcast, analytics, account service, and project management teams. Review Associate Media Planner work and support invoice discrepancy resolution.

Execute, monitor, optimize, and troubleshoot programmatic campaigns across DSPs and digital channels. Manage targeting, bidding, budgets, pacing, forecasting, testing, tracking, and quality assurance. Analyze campaign performance using Excel, Tableau, SQL, Python, or similar tools, then translate results into actionable recommendations. Collaborate with planning, analytics, ad operations, platform, and client teams while staying current on programmatic technology, privacy regulations, and industry trends.