Leads complex, cross-functional technical programs from strategy through delivery. Responsibilities include roadmap planning, milestone and dependency management, agile ceremonies, risk mitigation, stakeholder coordination, technical requirements translation, executive reporting, enterprise platform delivery, change management, documentation, and operational continuity.

Plans, writes, edits, audits, tests, and publishes support content for WhatsApp product launches. Coordinates with cross-functional, localization, and product teams to ensure accurate day-one readiness across support channels. Manages confidential pre-launch materials, timelines, risks, and multiple workstreams while improving content processes and standards. Also contributes to internal thought leadership, case studies, learning materials, and digital transformation initiatives.

Leads the strategy, roadmap, and execution of SEO, GEO, and ASO initiatives across search engines, generative AI platforms, conversational tools, and app marketplaces. Defines product vision, prioritizes investments, manages backlogs and incidents, analyzes performance, and drives experimentation and continuous improvement. Partners with executives, engineering, design, business teams, and external vendors to improve digital discoverability, AI-driven traffic, engagement, and brand visibility.