Operate as the VP’s executional lead to translate agency strategy into pipeline growth. Manage mid-to-senior agency relationships, align Sales/Product/Marketing, build partner enablement materials, track partnership performance and spend adoption, and support business development and deal structuring to expand agency access and revenue.

Own setup, optimization, and performance tracking of programmatic campaigns across DSPs/SSPs. Manage targeting, inventory, pacing, budgets, and KPIs. Monitor daily performance, troubleshoot delivery, optimize bids and inventory for profitability, and prepare client-facing reports. Maintain trafficking of creatives, pixels, GTM/UTM tags, and collaborate with Strategy, Analytics, Creative, and Publisher teams.