Lead chef-facing brand activations, product demonstrations, tastings, masterclasses, and culinary events across national gourmet markets. Serve as a technical and culinary expert for IRCA Group products, translate product features into practical applications, build chef relationships, support sales priorities and product launches, coordinate the Promoter Program, and provide market insights. The role is non-commercial, focused on brand visibility, demand creation, and product adoption, with approximately 50% national travel.