Leads paid search and paid/organic social strategy, performance, budgets, and client outcomes across an agency portfolio. Manages and develops search and social teams, oversees campaign setup and optimization, presents strategy and reporting to senior clients, and serves as the escalation point for channel issues. Builds platform and industry partnerships, tracks emerging trends, supports new business and product rollouts, and provides internal and external thought leadership.

Supports paid search campaigns for automotive dealerships across Search, Display, Video, and Vehicle Listing Ads. Responsibilities include keyword research, ad copy updates, conversion tracking, budget monitoring, campaign optimization, reporting, account audits, dealership onboarding, and performance recommendations. The role collaborates with dealership marketing teams and uses Google Ads, analytics, spreadsheets, and CRM data to improve lead generation, vehicle sales, service appointments, and campaign efficiency.

Lead CRM strategy and execution across client accounts, managing lifecycle marketing programs, campaign deployment, testing, reporting, and data/workflow integrity. Partner with clients and cross-functional teams to drive retention, ROI, personalization, A/B testing, compliance, and AI-driven MarTech initiatives.