Lead performance creative across Meta, TikTok, and YouTube: develop hooks, scripts, and ad copy at scale; run structured tests; analyze results; manage UGC creators, editors, and agencies to improve CAC and conversion.

Own organic social across TikTok, Instagram, X, and YouTube: plan, create, post, and optimize daily content; manage UGC creators and automated TikTok accounts; engage with community and creators; handle customer support escalations; track analytics and iterate to grow followers and convert subscribers.

Design, build, and optimize end-to-end generative AI workflows for image and video production. Integrate ControlNet variants, manage model/versioning and LoRA stacks, create repeatable shot templates, test new tools/models, present findings, and act as a technical resource across creative teams while building external R&D presence.