Lead global creative and communications strategy for Bacardi brands, overseeing campaign development, production, social/digital programming, agency relationships, budgets, KPIs, and compliance. Build toolkits, guidelines, measurement frameworks, and maintain asset libraries while partnering with markets, cross-functional teams, and media/tech partners to drive culturally relevant, commercially effective campaigns.

Lead commercial and brand execution for Angel's Envy and Dusse across the Open East Region. Deliver sales, NSV and depletion targets; manage KY Market Manager and distributor partnerships; build and execute regional brand programs, budgets and single-barrel initiatives; analyze market insights, forecast with commercial teams, run field activations, and collaborate cross-functionally to optimize ROI and market share.