Drives distribution, sales, visibility, and velocity for IJW Spirits brands across on- and off-premise accounts in New York. Responsibilities include direct selling, securing menu and display placements, educating trade partners and consumers, collaborating with distributors, executing tastings and promotions, monitoring competitive pricing, and reporting market performance. Requires spirits industry expertise, strong relationship-building and negotiation skills, extensive territory travel, and the ability to motivate stakeholders while delivering measurable results.