Leads client relationships and experiential marketing programs for spirits brands, overseeing strategy, creative, production, staffing, logistics, budgets, timelines, reporting, and execution. Manages and mentors account teams, serves as the senior client escalation point, supports new business initiatives, and ensures programs meet client objectives, quality standards, deadlines, and financial requirements.

Leads planning and execution of experiential marketing programs and live events for spirits industry clients. Serves as a day-to-day client contact, manages timelines, teams, vendors, budgets, statements of work, field marketing activations, and on-site execution. Applies trade marketing expertise to activation strategy, reviews creative and financial deliverables, tracks program results, identifies risks, and supports client satisfaction and operational excellence.

Owns commercial, consumer, and category reporting across a spirits brand portfolio. Builds dashboards, scorecards, forecasts, and analytical narratives using syndicated data, distributor depletion feeds, account data, and consumer research. Provides actionable insights to senior leadership, identifies emerging trends, supports distributor and key account meetings, and partners with sales and account leaders without directly managing distributor relationships or field teams.