The Director of Sales drives community revenue, occupancy, inquiries, and move-ins through referral relationships, sales outreach, personalized tours, follow-up, events, and marketing initiatives. Responsibilities include managing the CRM, forecasting sales, monitoring competitors, supporting staff training, developing 90-day sales plans, overseeing the marketing budget, and coordinating customer handoffs. The role requires external relationship development, home and facility visits, customer education, and flexible scheduling, including weekends and holidays.