Leads real estate market research and analytics supporting franchise expansion, territory planning, site selection, portfolio optimization, and franchisee decision-making. Develops market models, dashboards, reports, GIS data, and territory packages; manages Sitewise and data integrations; evaluates demographics, competition, saturation, and location performance. Collaborates with development, marketing, real estate, franchisees, and external stakeholders on strategic analyses, special projects, and M&A evaluations.