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Provides technical leadership for enterprise Adobe Journey Optimizer implementations, integrations, migrations, deployments, troubleshooting, and production validation. Serves as the technical liaison among customers, partners, Adobe Customer Success, and Product Engineering. Investigates issues using logs, APIs, payloads, diagnostics, and configuration; identifies risks and edge cases; leads escalations, environment changes, feature rollouts, and stabilization while communicating findings to technical and executive stakeholders.

Drive adoption, value realization, retention, and expansion for Adobe Experience Cloud customers. Manage client relationships, define success metrics, track ROI and adoption, build value realization roadmaps, engage stakeholders, identify upsell opportunities, coordinate resources, support business reviews, troubleshoot adoption challenges, and mitigate attrition risks through customer advocacy and structured success plans.

Designs, implements, and optimizes personalized customer journeys and cross-channel campaigns using Adobe Journey Optimizer and Adobe Experience Platform. Translates client objectives into audience strategies, personalization, measurement frameworks, and implementation plans. Configures customer profiles, schemas, datasets, identities, segmentation, and integrations; troubleshoots launches and data-quality issues; and delivers analytics-driven optimization recommendations. The role is client-facing, facilitates workshops, mentors junior staff, and independently manages complex consulting workstreams.

Leads business architecture, transformation strategy, and value realization for complex client engagements. Translates strategic objectives into capabilities, operating models, roadmaps, business cases, and measurable outcomes. Facilitates executive decision-making, aligns cross-functional delivery teams, supports discovery and presales, oversees implementation alignment, and mentors consultants. The role requires extensive experience in business architecture or strategic consulting, strong communication skills, digital technology understanding, and travel of up to 40%.

Designs, configures, validates, and governs cross-channel Adobe Journey Optimizer journeys using real-time events, profiles, segments, decisioning, consent rules, and personalized messaging. Integrates AJO with AEP, RTCDP, CJA, and AEM Assets while validating schemas, identity mappings, audience eligibility, orchestration performance, and downstream analytics. Translates business requirements into technical designs, supports QA and UAT, and documents deployment guides and operational runbooks.

Designs, configures, validates, and documents cross-channel Adobe Journey Optimizer journeys integrated with AEP, RTCDP, identity, event schemas, segmentation, consent, decisioning, and messaging. Implements email, push, SMS, in-app, and custom-channel activation; tests triggers, eligibility, identity matching, governance, and message rendering. Translates business requirements into scalable technical designs and supports enterprise architects, Adobe consultants, marketing teams, sprints, and UAT.

Conduct full-cycle recruiting for technical and digital experience roles, especially Adobe Experience Cloud positions. Partner with hiring managers, define candidate profiles, source through LinkedIn Recruiter and Boolean searches, screen applicants, manage pipelines, coordinate interviews, support offer negotiations, maintain ATS data, and report recruiting progress. The role requires deep Adobe ecosystem recruiting expertise and strong stakeholder communication.

Manage integrated B2B marketing campaigns, corporate events, tradeshows, partner marketing, social media, email, website, and advertising initiatives. Use Pardot and Salesforce to build campaigns, manage leads, analyze performance, track ROI, and maintain dashboards. Collaborate with sales, corporate marketing, technology partners, and internal stakeholders to support lead generation, revenue growth, brand awareness, and go-to-market programs.

Lead enterprise go-to-market and sales for digital transformation initiatives, build pipeline with Adobe and Infosys partners, close complex multi-solution deals, drive revenue and forecasting, optimize sales process, and mentor the sales team to expand strategic partnerships and improve CRM-driven pipeline health.

Architect and lead delivery of enterprise content supply chain and digital marketing solutions. Convert business requirements into technical architectures, produce project scopes and timelines, diagnose delivery issues, and lead cross-functional, multi-region teams. Integrate Adobe Experience Cloud platforms and AI-enabled workflows to meet customer objectives and ensure on-schedule, on-budget delivery.