Owns Healthcare.com's consumer acquisition business, including revenue, contribution margin, ROAS, volume, forecasting, capital allocation, and multi-channel growth. Leads acquisition channel leaders and managers, improves attribution and conversion measurement, develops new growth opportunities, and builds an AI-enabled operating model. Partners with Marketplace Operations and Distributor teams to align budgets, supply, demand, and performance goals.

Own growth marketing for a direct-to-consumer health insurance business across paid search, paid social, SEO, affiliate, referral, email, and emerging channels. Manage acquisition budgets, agency performance, attribution, conversion tracking, partner relationships, testing, and reporting tied to enrollments, CAC, ROAS, contribution margin, and lifetime value. Collaborate with Finance, Analytics, Engineering, Product, Operations, Lifecycle Marketing, and Content to scale profitable acquisition.

Own the Marketplace Operations portfolio from planning through handoff, coordinating cross-functional workstreams across analytics, engineering, marketing, data science, sales, and partners. Maintain milestones, dependencies, decisions, risks, and executive reporting. Use SQL, dashboards, and KPIs to validate progress, drive accountability without direct authority, manage seasonal enrollment deadlines, and transition completed initiatives to business owners. Improve portfolio management through AI agents, workflow automation, Jira, and BI tools.