Lead end-to-end product strategy and roadmap to launch and scale an in-house HELOC business, owning decisioning, verification, valuation, document generation, closing, funding, and compliance infrastructure. Partner with Engineering, Risk, Compliance, Operations, Legal, Marketing, and Capital Markets to integrate vendors, manage licensing, and drive growth using funnel, conversion, and portfolio metrics.

Own lender integrations and consumer funnel optimization for Splash's personal loan product: scope and launch lender integrations, improve borrower-lender matching and offer experience, run A/B tests and funnel experiments, partner with engineering and data science, and use AI tools to accelerate research, analysis, and documentation.