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Own hands-on paid media execution and omnichannel growth strategy for a portfolio of consumer brands. Build, launch, optimize, and scale full-funnel campaigns across Meta, TikTok, Amazon, paid search, and programmatic channels. Manage budgets, attribution, testing, pacing, and performance troubleshooting while connecting metrics such as CAC, AOV, MER, LTV, and contribution margin to business outcomes. Lead client relationships, executive presentations, QBRs, and strategic partnerships with Creative, Data, Finance, and Growth teams.

Lead a portfolio of high-growth consumer brands by developing integrated omni-channel growth strategies, managing DTC P&L and ad spend, building financial projections and media plans, and directing cross-functional teams (paid acquisition, retention, creative, data). Serve as primary client-facing strategist, scale ad accounts, run QBRs, and collaborate with finance and data teams to drive measurable revenue and margin growth.

The Associate Director, Paid Social will lead paid social strategies, manage a team, and drive measurable revenue outcomes for high-growth brands, focusing on client management and developing talent.

The role involves leading creative strategy for digital paid media on platforms like Meta and TikTok, focusing on performance metrics, creative diversity, and cross-team collaboration to enhance advertisement effectiveness.

Lead creative strategy and execution for paid-media ad programs (primarily Meta and TikTok). Drive high-volume production of statics, motion, short-form video, and UGC; brief and mentor designers/editors; translate performance metrics into testable creative concepts; present to clients; build scalable processes and testing frameworks; and iterate creatives based on data and AI-assisted tooling.