Leads Americas revenue marketing strategy, pipeline generation, account-based marketing, regional and field marketing, global campaign execution, paid media partnerships, performance measurement, budgets, and team development. The role partners with Sales, Product Marketing, Digital Marketing, Marketing Operations, and Revenue Operations to drive measurable pipeline growth, optimize campaign ROI, and align regional programs with global priorities across enterprise and mid-market B2B SaaS markets.

Owns the go-to-market technology stack and drives adoption across Sales, Marketing, Customer Success, Channel, and Professional Services. Responsibilities include Salesforce and GTM platform administration, workflow integration, AI-driven automation, revenue operations enablement, systems governance, process optimization, and cross-functional technical leadership. The role improves pipeline velocity, forecasting, retention, expansion, operational efficiency, and user productivity through scalable systems and enablement.