Lead development of data-driven, omnichannel media strategies and always-on campaign roadmaps for financial-institution clients. Translate business objectives into integrated media plans, guide channel selection and audience targeting, oversee implementation and QA, analyze performance to optimize budgets and tactics, and collaborate cross-functionally to scale managed-services engagements and drive measurable growth.

The Sr Media Specialist manages and optimizes digital marketing campaigns across multiple channels, leveraging data for strategic insights and compliance with regulations, while ensuring effective communication with stakeholders.