The Data Analyst will conduct high-quality analyses using marketing and media data to measure TV campaign performance and provide actionable insights to clients. Responsibilities include validating data, translating findings, and creating visualizations to support decision-making in marketing effectiveness.

Analyze media performance data to guide buying decisions, build predictive models and dashboards, and evaluate a media optimization platform.

Support development of integrated linear and streaming TV media strategies: build media plans, document goals/budgets/KPIs for activation, analyze campaign performance to surface insights, contribute research and POVs, and improve planning workflows for cross-functional execution.