Own upper-funnel paid media strategy across CTV, streaming, online video, paid social, and programmatic channels. Manage budgets, channel mix, creative partnerships, measurement, brand lift and incrementality testing, audience strategy, performance reporting, and agency relationships. Connect awareness investment to pipeline and enrollment while ensuring privacy-compliant targeting and communicating insights to senior leadership.

Advance application security by integrating SAST, SCA, and secrets scanning into development workflows; automate security checks; monitor EDR alerts; maintain endpoint security across medical devices; conduct risk assessments; enforce security controls; and document compliance with safety standards.