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Manage client accounts, budgets, forecasts, campaign performance, reporting, and communications. Develop account plans across multiple digital media channels, identify growth and cross-selling opportunities, analyze data, deliver client presentations, coordinate internal teams, resolve issues, and apply industry expertise to improve client strategies and outcomes.

The Senior Manager, Strategic Planning role is at Tinuiti, a fully remote marketing agency. The provided description does not specify the position’s responsibilities, qualifications, technologies, compensation, travel, or clearance requirements.

Plan and optimize full-funnel paid social programs across Meta and TikTok (with other platforms as applicable). Use data, creative testing, and automation to grow new customers, revenue, and LTV; design experiments and maintain tracking health (pixel/CAPI, UTMs, GA4). Collaborate with Creative, Analytics, Product, and Client Leadership to scale winning ideas, document playbooks, and communicate results tied to business impact.

Plan, optimize, and scale full-funnel paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and Reddit. Translate client goals into prospecting, retargeting, and loyalty strategies; manage audiences, creative testing, automation, measurement, and tracking. Use GA4, platform analytics, CAPI, and incrementality testing to connect media performance to revenue, CAC, and LTV. Advise clients, collaborate cross-functionally, document best practices, and improve profitable growth while reducing waste.

Leads integrated media planning for key clients, translating consumer, cultural, competitive, and marketplace insights into measurable media strategies. Manages and develops planning teams, oversees strategic quality, guides media scenarios and recommendations, uses planning and research tools, connects strategies to measurement frameworks, supports new business and cross-sell efforts, and advances planning capabilities through coaching, frameworks, tools, and thought leadership.

Owns senior client relationships and business outcomes across a portfolio of enterprise performance-marketing clients. Designs multi-year growth strategies, leads executive communications, oversees integrated cross-channel planning, and applies measurement insights to investment decisions. Drives retention, expansion, cross-sell, strategic pursuits, product adoption, and risk reduction. Partners with Product, Analytics, Finance, Operations, and Creative while developing leaders, strengthening succession pipelines, and establishing portfolio-wide standards for quality, measurement, and client success.

Senior executive leading Strategic Planning across priority client accounts, advising senior marketing and media leaders, diagnosing complex client challenges, integrating strategy with media execution, mentoring senior strategists, and advancing planning methodologies. The role also supports major pitches, cross-functional capability development, thought leadership, and Tinuiti’s senior presence in New York’s advertising and media community.

Leads Tinuiti’s Strategic Intelligence capability, advising senior clients on brand growth, marketing effectiveness, consumer behavior, audience strategy, media, and creative effectiveness. Integrates research, analytics, measurement, commerce, and cultural intelligence into strategic recommendations. Builds intelligence frameworks, knowledge architectures, AI-enabled strategy tools, and cross-functional capabilities while supporting new business, thought leadership, and talent development.

Leads executive client relationships and integrated, multi-channel performance marketing strategies for enterprise accounts. Develops investment plans, forecasting, scenario models, measurement approaches, and actionable narratives using Bliss Point insights. Drives client growth, retention, cross-sell, new business, product adoption, data quality, and operational excellence. Partners with Analytics, Product, Channels, Operations, Finance, and Business Development while managing and developing leaders and teams.

Leads executive-level client relationships and integrated, multichannel performance marketing strategies for enterprise accounts. Responsibilities include planning, forecasting, measurement, scenario modeling, client presentations, cross-sell and new-business pursuits, product adoption, data quality, risk management, and operational excellence. The role also develops leaders, manages teams, drives accountability, and partners with Product, Analytics, Channels, Operations, and Finance to improve client growth, efficiency, retention, and measurable outcomes.