Leads Parsley Health’s full growth marketing engine, including paid media, SEO, lifecycle, affiliate, conversion optimization, brand, content, and PR. Owns marketing strategy, budgets, forecasts, channel performance, CAC, payback, and LTV goals while managing internal specialists, agencies, and contractors. Partners with product and brand teams to improve member acquisition, trust, conversion, and sustainable growth.

Close DTC healthcare sales over the phone, manage the full sales pipeline, conduct consultations, follow up with prospects, explain insurance and cash-pay programs, and enroll members. The role also handles inbound communications, onboarding for the first 45 days, objection handling, motivational interviewing, competitor research, and quota attainment while collaborating cross-functionally.