Leads end-to-end workforce analytics studies for customers across EMEA and North America. Designs and combines employee datasets, conducts advanced statistical analyses, applies AI tools responsibly, and translates findings into actionable recommendations. Partners with HR leaders and customer-facing teams, presents insights to executive audiences, manages scope and timelines, and develops reusable analytical methods, templates, and thought leadership assets.

Leads North America marketing strategy for a B2B SaaS company, driving customer acquisition, expansion, pipeline generation, regional brand growth, events, budget optimization, and data-driven performance. Manages and develops the regional marketing team, aligns with sales, SDR, CX, and global marketing teams, and introduces AI-enabled workflows. Requires strong enterprise software marketing experience, leadership, budget management, data literacy, and willingness to travel.