Build and optimize Braze marketing journeys across email, SMS, and push channels. Translate campaign briefs into technical implementations, create dynamic Liquid templates, define behavioral audience segments, manage consent and compliance workflows, QA campaigns, and troubleshoot data or delivery issues using SQL, Snowflake, APIs, and platform diagnostics. Partner with marketing and cross-functional teams to develop lifecycle stages, personalization engines, reusable content components, and scalable customer engagement processes.