Own and scale external data, identity, and measurement partner relationships. Lead commercial contract negotiations, renewals, pricing, and cross-functional legal, privacy, security, and finance reviews. Evaluate emerging AdTech capabilities through RFIs and proofs of concept, assess data quality and match rates, and translate partner capabilities into internal assets. Collaborate with product, analytics, engineering, executive, and go-to-market teams while managing privacy compliance and partner performance.

Advise self-service clients on DSP capabilities, programmatic campaign strategy, optimization, measurement, and platform adoption. Lead client onboarding and training, analyze usage and campaign performance, recommend improvements, promote feature adoption, and support retention and revenue growth. Collaborate with Sales, Client Services, Product, and Partnerships to design solutions, communicate client feedback, and translate complex platform capabilities into practical best practices.