Leads corporate and channel marketing across ecommerce, email, social, advertising, PR, conferences, and catalogs. Develops marketing strategy, budgets, reporting, analytics, and customer-lifecycle campaigns; oversees HubSpot, segmentation, lead management, and performance optimization. Manages channel teams, agencies, vendors, and cross-functional go-to-market initiatives while presenting recommendations to executive leadership.

Generates sales and expands market presence through inbound and outbound calls, lead generation, email, and prospecting. Manages sales opportunities from lead identification through closing, including subscription sales and renewals. Builds customer relationships, supports sales strategies and promotional efforts, attends conferences, prepares proposals and prospecting materials, and gathers customer feedback. The role focuses on print and digital education products serving the K–12 school market.

The Senior Solutions Architect leads the design of scalable software solutions, manages a team, and defines technical architectures while ensuring high performance and reliability across multiple systems.