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The Senior Lifecycle Marketing Manager develops and executes marketing strategies for software buyers and vendors, focusing on engagement and retention through email marketing, data analysis, and cross-functional collaboration.

Own the strategy and roadmap for G2’s full Content portfolio, integrating content systems, AI-enabled workflows, advertising or activation products, distribution, measurement, and commercial capabilities. Build trustworthy, reusable content operations with rights, provenance, approvals, and human oversight. Lead portfolio consolidation, customer discovery, experimentation, cross-functional alignment, and metrics while preserving editorial independence and driving customer and business outcomes.

Maintain consolidated three-statement model across multiple entities, support monthly consolidation and expense planning, build financial and scenario models, perform variance and ad-hoc analysis, prepare MBR/Board/investor reporting, and support post-acquisition tracking and spend approvals.

Lead G2's product marketing strategy and execution across the full product portfolio. Partner closely with Product to shape roadmap-driven positioning, own end-to-end GTM and launches, develop messaging and enablement for revenue teams, drive adoption for seller and advertising products, and lead a high-performing product marketing team focused on AI, data, and ecosystem initiatives.

Partner with GTM leadership to own subscription revenue and ARR forecasting, lead sales capacity and expense planning, provide deal economics and ROI analysis, support strategic planning and board reporting, and drive automation/AI-enabled finance processes to optimize growth.

Manage and grow a portfolio of enterprise customers by driving renewals, upsell and cross-sell, negotiating contracts, and aligning G2 solutions to client marketing and revenue goals. Build executive relationships, multi-thread into accounts, deliver sales presentations, support onboarding and handoffs, and collaborate with internal teams to ensure retention and expansion against quota.

Own and evolve brand voice and tone guides, write persuasive copy across the funnel, and partner with design, marketing, and product to craft campaign messaging. Lead copy strategy, present work, mentor stakeholders, identify copy opportunities across channels, and set repeatable processes to deliver consistent, high-quality brand and marketing content.