Analyze card designs and manage external playtest networks to ensure balance and engagement. Translate qualitative and quantitative playtest data into design refinements, model game economies and set distribution, craft clear physical rules and card text, and liaise with external co-development partners to meet design and documentation standards for a horror-themed trading card game.

Lead and manage a multidisciplinary design team for tabletop games, trading cards, and puzzles. Define 3-year product strategy, use consumer insights to develop concepts, create visual/physical prototypes, manage budgets and licensor approvals, and partner with cross-functional teams to hit development and launch milestones.

Lead visual and creative development across hero campaigns, digital, e-commerce, social, photography and video. Collaborate with cross-functional teams, plan and art direct shoots, manage multiple projects, present concepts to stakeholders, and mentor junior designers while maintaining brand standards and deadlines.