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Leads commercial education and field effectiveness programs for oncology and pathology sales teams. Designs onboarding, territory management, account-based selling, leadership coaching, CRM and analytics training, and ongoing development curricula. Partners cross-functionally with Sales, Marketing, Product, Medical, and Commercial Operations; facilitates workshops, conducts field assessments, measures training effectiveness, and translates complex clinical and business information into practical learning experiences. The role requires approximately 30%–40% travel.

Defines and advances NeoGenomics’ Commercial AI strategy, including adoption assessment, investment prioritization, roadmap development, proof-of-concept initiatives, governance, and enterprise coordination. Partners with technology, legal, compliance, and training teams to ensure responsible AI adoption in a regulated healthcare environment. Evaluates vendors, competitors, regulations, and business value while communicating strategy and performance to senior leadership. Leads cross-functional initiatives and drives AI fluency across Commercial without direct authority.

Owns marketing attribution, reporting, and data quality by connecting campaign activity, marketing spend, Salesforce data, leads, and pipeline outcomes. Builds dashboards, establishes campaign and UTM standards, identifies data issues, and translates analytics into investment recommendations. Evaluates marketing analytics and AI-enabled tools, partners with Marketing Operations and Commercial Enablement, and assesses readiness for marketing mix modeling.

Owns the technical build, deployment, testing, and optimization of email, nurture, webinar, landing page, and content distribution campaigns. Partners with marketing stakeholders to execute demand generation initiatives, manage audience segmentation and testing, prioritize campaign requests, and improve performance. The role also evaluates campaign tools, including AI-enabled technologies, to increase efficiency and effectiveness.

Leads sales effectiveness and commercial operations strategy, including territory alignment, quota setting, incentive compensation, selling tools, and strategic initiatives. Partners with Sales leadership to incorporate field insights into commercial decisions, improves operational processes, and manages a high-performing team. The role requires strong analytical, program management, stakeholder influence, and sales strategy expertise.

Develop and execute commercial marketing strategy for the pathology business. Responsibilities include audience segmentation, account intelligence, market research, segment strategy, marketing program development, rapid testing, KPI definition, budget allocation, vendor management, and partnership with Oncology Sales leadership. The role drives customer retention, expansion, brand positioning, market growth, and measurable performance across pathology modalities.

Leads commercial marketing strategy for oncology community and hospital-based segments. Responsibilities include customer segmentation, market intelligence, vendor and budget management, targeted campaign development, rapid program testing, KPI definition, performance optimization, and strategic partnership with Oncology Sales. The role requires independently setting strategy, directing cross-functional partners without formal authority, and driving measurable demand, retention, expansion, and business growth.

Leads NeoGenomics’ external market presence across brand reputation, public relations, earned media, executive visibility, thought leadership, advocacy, and corporate communications. The role manages a marketing team, PR agency, media strategy, executive messaging, social and website brand strategy, compliance coordination, advocacy initiatives, and budget planning. It requires extensive regulated-industry communications experience, strong executive partnership skills, and the ability to build brand authority and visibility strategies.

Owns customer relationships and the full sales process for assigned Oregon and Idaho accounts in a clinical laboratory territory. Responsibilities include achieving sales goals, expanding existing accounts, acquiring new customers, developing territory and account plans, coordinating specialist and support teams, maintaining Salesforce records, providing product training, monitoring market conditions, and ensuring customer satisfaction. The role requires frequent travel, including possible overnight travel, and sales to pathology, oncology, hospital, academic, laboratory, and physician-group stakeholders.

Leads regional pathology sales strategy and revenue growth across hospital systems, pathology groups, laboratories, and healthcare networks. Manages, coaches, and develops Territory Business Managers; builds relationships with clinical and executive stakeholders; drives account planning, forecasting, CRM adoption, contract negotiation, and cross-portfolio collaboration with oncology sales. Oversees regional hiring, performance management, competitive intelligence, compliance, and execution of sales plans across the Great Lakes region, with 75% travel required.