Develops customized omnichannel media plans and proposals for CTV/OTT, video, display, audio, and native campaigns. Manages pre-sales workflows, pricing, inventory forecasting, audience targeting, delivery projections, and budget allocation. Advises Sales teams on DSP capabilities, performance benchmarks, reach, share of voice, and campaign KPIs. Collaborates with Sales, Client Services, Ad Operations, and data teams while supporting planning-system improvements, platform testing, rollouts, and internal education.

Lead design, development, testing, and deployment of complex, high-performance Tableau dashboards for media metrics. Architect scalable Tableau data sources with cloud warehouses, translate advanced models into visualizations, establish visualization standards, collaborate with data engineers/scientists, manage stakeholders, and mentor junior developers. Build and support a BI portal, integrate Tableau APIs and backend AI agents, and ensure performance and governance for large datasets.

Own the roadmap and backlog for TEGNA's Mobile Newsroom Platform across iOS and Android. Lead a cross-functional team to define vision, prioritize features, run agile delivery, conduct customer discovery with newsroom users, integrate AI workflows, measure product outcomes, and partner with editorial, design, engineering, and analytics to improve mobile-first newsroom workflows and publishing.