Leads website strategy and non-paid acquisition across Bitly brands. Owns SEO, AEO, CRO, qualified traffic, signups, analytics, reporting, AI-first content tools, personalization, and website experimentation. Partners with marketing, revenue operations, data, and engineering teams to improve conversion, automate reporting, and scale website performance. Enables marketing teams to manage websites through the CMS while building an AI-focused culture of experimentation.