Designs and optimizes customer lifecycle journeys, digital interventions, automated communication flows, and integrated learning experiences. Responsibilities include analyzing customer workflows, auditing and cleaning lifecycle data, building and testing engagement frameworks, measuring path performance, documenting journey logic, and coordinating initiatives across Marketing, Sales, Community, Product, Analytics, and Customer Support.

Manage in-person and virtual events from planning through closeout, including conferences, trade shows, webinars, sponsorships, and partner activations. Coordinate vendors, budgets, logistics, promotional campaigns, registration, lead capture, and stakeholder communications. Track event KPIs, attendance, engagement, leads, and pipeline contribution, prepare post-event reporting, and improve repeatable processes. The role requires independently managing multiple projects, timelines, competing priorities, and event-related travel.