Top Tech Jobs & Startup Jobs in NYC, NY

Own and scale influencer marketing strategy for Viral Automations, including budgeting, forecasting, campaign performance analysis, partner selection, deal structures, process improvements, and measurement. Translate business goals into priorities and resource plans, connect influencer results to growth KPIs, improve team efficiency, coach team members, and coordinate with Paid, Brand, Finance, Legal, and Creative teams.

Lead MyFitnessPal’s brand marketing strategy and campaigns from planning through launch and measurement. Own brand guidelines, campaign calendars, budgets, KPIs, and consumer insights while managing creative and media agencies. Develop briefs, oversee production across paid and owned channels, ensure brand consistency, evaluate performance, and translate analytics into recommendations. Train teams and partners on brand standards and AI-assisted review processes, while presenting results and strategic recommendations to senior leadership.

Lead MyFitnessPal’s product analytics practice and team, advising the Chief Product Officer and senior leaders through actionable data insights. Define product metrics, oversee experimentation, analyze customer and marketing behavior, improve instrumentation and data infrastructure, and shape product strategy, roadmaps, engagement, and retention. This hands-on director role combines executive communication, team development, analytical leadership, and direct analysis across consumer iOS and Android applications.

Own reliability and security of CI/CD and production services: define SLI/SLOs, lead incident response and postmortems, build observability (Datadog), operate Kubernetes and IaC (Terraform), harden pipelines with SAST/DAST/SCA and policy-as-code, and coach teams on reliability and operational best practices.

Lead post-contract partner management for strategic collaborations: own onboarding, cross-functional execution, performance tracking, renewals, and expansion. Negotiate agreements, run business reviews, surface insights to product and GTM teams, and drive measurable partner growth and retention.

Lead the MyFitnessPal Federal business unit overseeing security, compliance, P&L, delivery, and the relationship with a DoD prime. Stand up and govern a federal-facing team, translate government requirements into product and delivery roadmaps, manage contractual and data-handling obligations (CUI/PII), and serve as the senior liaison to prime and government stakeholders.

Lead strategy, roadmap, and measurable outcomes for Cal AI, an early-stage mobile app. Own product direction, drive cross-functional alignment, champion continuous discovery and experimentation, scale the product post-product-market fit, and improve MyFitnessPals product operating model to deliver durable user and business growth.

Lead a cross-functional backend and iOS engineering squad to grow paid subscribers by building and maintaining app store and Stripe integrations, prioritize platform stability, drive growth experiments, manage delivery and tech debt, and coach engineers through close partnership with Product and Design.

Own and maintain KPI reporting pipelines and business logic, ensure data quality, diagnose KPI changes, perform deep-dive analyses, build dashboards and visualizations, architect data models and curated reporting zones, and partner with Data Engineering and product/marketing stakeholders to enable self-service analytics.

Maintain and improve budgeting, forecasting, and month-end reporting. Build financial models and dashboards (Workday Adaptive), perform variance analysis and GAAP reconciliations, support management reviews, and provide ad-hoc decision support to business leaders.