Owns Preply’s US brand campaign strategy and execution, including market and city planning, channel plans, investment optimization, measurement frameworks, reporting, and post-campaign learning. Partners with Brand, Growth, Creative, Analytics, agencies, and external stakeholders to deliver locally relevant campaigns, manage budgets, evaluate performance, and build scalable execution playbooks. The role requires strong analytical, commercial, communication, and cross-functional leadership skills in a fast-paced technology or consumer environment.