Manage and expand Polaroid’s retail, reseller, distributor, and e-commerce marketplace accounts. Drive revenue, profitability, market share, account acquisition, product launches, assortment planning, forecasting, and sell-through performance. Optimize marketplace listings and content, enforce MAP compliance, monitor pricing and unauthorized sellers, protect brand integrity, and resolve inventory, fulfillment, and operational issues with internal and external partners.

Leads Polaroid’s Canadian commercial business, owning wholesale revenue, market growth, national retail accounts, forecasting, demand planning, SKU transitions, sell-through, and brand activation. Builds senior retailer relationships, negotiates joint business plans, coordinates cross-functional teams, coaches supporting staff, and represents the brand at trade shows, training events, and major account meetings.