Top Tech Jobs & Startup Jobs in NYC, NY

Leads GEICO’s brand, creative, and content strategy across broadcast, social, digital, and experiential channels. Manages creative teams, agency partners, production budgets, operating processes, KPIs, testing frameworks, and optimization efforts. Partners with Strategy, Product, Media, and Analytics teams to connect creative performance with business outcomes, strengthen brand health, and drive customer acquisition and retention.

Leads the strategy, team development, and execution of GEICO’s performance marketing analytics function. Builds measurement frameworks, incrementality testing, anomaly detection, and marketing-spend optimization across search, SEO/AEO, programmatic, social, email, and direct mail. Partners with executives to translate analytics into decisions, establishes governance and quality standards, and applies AI and LLM-assisted workflows to improve insight generation and team effectiveness. Recruits and develops managers and channel specialists while aligning with broader data science, engineering, and business intelligence teams.

Leads retention analytics strategy for marketing, including causal measurement, holdout and test-control design, forecasting, scorecards, segmentation, business cases, and churn insights. Partners with senior marketing, Data Science, Business Intelligence, and Data Operations stakeholders to improve retention decisions. Builds automated reporting, establishes metric and quality standards, evaluates data and tools, and presents executive-ready recommendations. Requires hands-on analysis in renewal or subscription businesses and strong SQL, BI, and Python or R skills.

Own analytics for GEICO’s aggregator, vertical search, marketplace, and lead-generation partners. Build scorecards, analyze quote-to-purchase funnels, measure incrementality, evaluate bidding and partner economics, monitor data integrity, and recommend investment and negotiation strategies. Partner with marketing, finance, business intelligence, and external partners to automate reporting, improve tracking, forecast performance, and influence senior leadership decisions.

Owns paid search measurement and analytics across Google, Microsoft, and emerging platforms. Responsibilities include incrementality testing, attribution reconciliation, anomaly detection, bidding and budget optimization, forecasting, pacing, reporting automation, and performance recommendations. Partners with marketing, finance, business intelligence, agencies, and senior leadership to establish measurement standards and guide investment decisions.

Own GEICO’s paid social strategy and execution across Meta, TikTok, Snapchat, Pinterest, and emerging channels. Lead in-house and agency teams, manage substantial budgets, build an influencer program, oversee creative testing, optimize toward quotes and binds, and establish incrementality and conversion-lift measurement. Partner with marketing, creative, analytics, data science, technology, legal, and executive leadership to improve performance, privacy compliance, and investment decisions across GEICO’s multi-product portfolio.

Owns paid search strategy, execution, budget allocation, optimization, testing, measurement, and AI adoption for GEICO’s MOAT and Specialty insurance lines. Leads in-house practitioners and agency partners, manages Google and Microsoft search programs, and partners with product, underwriting, analytics, data science, UX, creative, and compliance teams. The role focuses on quote volume, conversion quality, customer acquisition cost, attribution, incrementality, cross-sell, and executive performance reporting.

Leads GEICO’s local media strategy, planning, buying, negotiations, budget allocation, agency direction, market-level measurement, and optimization across offline and digital channels. The role develops audience strategies, evaluates performance and ROI, manages local media partnerships, supports governance and brand safety, runs AI experiments, and collaborates with marketing analytics and integrated marketing teams. It also develops internal talent and modernizes GEICO’s local media practice.

Analyzes the end-to-end digital marketing funnel from ad click through application completion, identifying conversion issues and traffic-quality gaps. Partners with Analytics, Engineering, Creative, SEO, and channel owners on experimentation, landing-page optimization, measurement improvements, and CMS content updates. Uses Power BI, SQL, Snowflake, or Python to develop insights and communicate executive-ready recommendations that improve digital conversion performance.

Owns brand and go-to-market strategy for GEICO’s specialty insurance lines, including data-driven marketing decisions, advertising across paid, owned, and earned media, consumer research, agency partnerships, business planning, and customer journeys. Leads marketing staff, manages the specialty marketing budget, develops briefs, oversees brand cohesion, and drives acquisition and retention through cross-functional collaboration.