Leads Virtuoso’s global content and creative strategy, editorial voice, visual identity, publishing calendar, and channel execution across print, digital, social, video, and emerging media. Manages multidisciplinary leaders, budgets, workflows, sponsored content, performance KPIs, and partner collaborations. Oversees final creative approval, evolves owned channels, supports AI-assisted content initiatives, and represents the brand at industry events.

Leads the global strategy, evolution, governance, and partner value proposition for Virtuoso’s Destinations and Experiences portfolio. The role identifies growth opportunities, guides partner procurement and portfolio composition, establishes performance metrics, and translates market and performance data into executive decisions. It serves as a global subject matter expert, aligning Partnerships, Product, Marketing, Membership, Finance, Operations, and regional leadership while influencing senior stakeholders and supporting innovation across a global travel network.