Leads direct advertising sales across YouTube, FAST, and AVOD, securing campaigns and branded content deals. Builds strategic agency and client relationships, develops revenue pipelines, manages accounts from outreach through renewals, and exceeds sales targets. Advises clients on programmatic, direct, and custom content solutions while collaborating with sales marketing, advertising operations, and data teams. Develops expertise in kids’ content compliance and WildBrain’s intellectual property.

Develops and owns global franchise marketing plans for entertainment brands, including social, paid media, creator, influencer, and retail promotional campaigns. Manages agencies, freelancers, creators, campaign calendars, asset approvals, and direct reports. Collaborates cross-functionally to maintain brand alignment, monitors KPIs, optimizes campaigns, and delivers audience and performance insights through regular reporting.