Own supply-side growth for a clinician marketplace: shorten time-to-first-booking, increase clinician utilization, prevent silent churn, and build engagement/recognition systems. Run experiments end-to-end using segmentation, cohort tracking, lifecycle drips, and data analysis to scale successful interventions.

Own provider acquisition and community to recruit, retain, and activate licensed therapists. Run end-to-end campaigns (paid, email, referrals, conferences), produce provider-facing content, design community programs and events, and lead market launches to ensure supply coverage. Measure impact with qualified applications, cost per acquisition, retention, and referral metrics.